Hey, I'm Danny 👋

I'm a small business obsessed former Monocle and Courier editor based in London. Now I write For Starters, an independent email newsletter for the next generation of small business owners.

Inspiration, ideas, tips and tools, sent every Friday morning to thousands of subscribers around the world.

For Starters is one of those newsletters that makes entrepreneurship feel a little lighter, more human, and genuinely exciting – full of thoughtful insights, creative businesses and motivating stories.

Auste Skrupskyte Cullbrand

Studio Playground

For Starters is like an infusion of creativity, inspiration & positive energy for anyone who runs their own business or is inspired by others doing exciting things. It’s now firmly part of my routine. Fridays are for For Starters.

Mark Warman

Barnfield Customs

If you’re starting something, thinking about it, or five years in like me, check out For Starters. Inspiring stories, great resources, and incredible writing. It really is a must-read. I brag about this newsletter to so many people and it’s not even mine!

Meg Hovious

here*

For Starters is brilliant.

Will Hudson

It's Nice That / The HudsonBec Group

Nobody is doing it like For Starters. One of the best and most inspiring letters in the game!

Abena Anim-Somuah

Daly

Danny is the best small business storyteller on the planet.

Justin Kalifowitz

Downtown Music Holdings

If I'm being real, his newsletter is one of the few I actually read end to end these days. Highly recommend it for founders and folks disrupting in the biz space.

Callia Hargrove

Backstory

Daniel Giacopelli has been the voice for small and indie businesses choosing a different path.

Arpit Kaushik

Dilli House

For Starters is in my ‘Top One’ of inspirational and feel-good newsletters. It’s your weekly reminder that the world can be different and better. A genuine highlight of my Friday morning and a brilliant read.

Seb White

Founder & Editor