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The newsletter for starting the business of your dreams.

Get business inspiration, ideas, tips & tools, every Friday morning.

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Read by thousands of starters around the world. 100% free.

There's no finish line

May 22, 2026

There's no finish line

A slow overnight success

May 15, 2026

A slow overnight success

Unlearn everything

May 8, 2026

Unlearn everything

Make a scene

May 1, 2026

Make a scene

50 good ideas, people & tools

Apr 24, 2026

50 good ideas, people & tools

20,000 pies

Apr 17, 2026

20,000 pies

Jeans, salt & olive oil

Apr 10, 2026

Jeans, salt & olive oil

Say it out loud

Apr 3, 2026

Say it out loud


Danny Giacopelli

Hey, I'm Danny 👋

I'm a small business obsessed former Monocle and Courier editor based in London. Now I write For Starters, an independent email newsletter for the next generation of small business owners.

Inspiration, ideas, tips and tools, sent every Friday morning to thousands of subscribers around the world.


What readers are saying

Join thousands of inspired subscribers around the world

For Starters is one of those newsletters that makes entrepreneurship feel a little lighter, more human, and genuinely exciting – full of thoughtful insights, creative businesses and motivating stories.

Auste Skrupskyte Cullbrand

Auste Skrupskyte Cullbrand

Studio Playground

For Starters is like an infusion of creativity, inspiration & positive energy for anyone who runs their own business or is inspired by others doing exciting things. It’s now firmly part of my routine. Fridays are for For Starters.

Mark Warman

Mark Warman

Barnfield Customs

If you’re starting something, thinking about it, or five years in like me, check out For Starters. Inspiring stories, great resources, and incredible writing. It really is a must-read. I brag about this newsletter to so many people and it’s not even mine!

Meg Hovious

Meg Hovious

here*

For Starters is brilliant.

Will Hudson

Will Hudson

It's Nice That / The HudsonBec Group

Nobody is doing it like For Starters. One of the best and most inspiring letters in the game!

Abena Anim-Somuah

Abena Anim-Somuah

Daly

Danny is the best small business storyteller on the planet.

Justin Kalifowitz

Justin Kalifowitz

Downtown Music Holdings

If I'm being real, his newsletter is one of the few I actually read end to end these days. Highly recommend it for founders and folks disrupting in the biz space.

Callia Hargrove

Callia Hargrove

Backstory

Daniel Giacopelli has been the voice for small and indie businesses choosing a different path.

Arpit Kaushik

Arpit Kaushik

Dilli House

For Starters is in my ‘Top One’ of inspirational and feel-good newsletters. It’s your weekly reminder that the world can be different and better. A genuine highlight of my Friday morning and a brilliant read.

Seb White

Seb White

Founder & Editor

Just go for it

Mar 27, 2026

Just go for it

Make it for yourself

Mar 20, 2026

Make it for yourself

A thousand mile walk

Mar 13, 2026

A thousand mile walk

Pack up and go

Mar 6, 2026

Pack up and go

A gut feeling

Feb 27, 2026

A gut feeling

22,000 preorders

Feb 20, 2026

22,000 preorders

You can reinvent yourself

Feb 13, 2026

You can reinvent yourself

Starting is messy

Feb 6, 2026

Starting is messy

Are you a starter?

Join thousands of subscribers starting the business of their dreams.

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For Starters is the essential weekly briefing for the next generation of small business owners.


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