For Starters
Get real stories & sharp ideas for starting a small business.
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TESTIMONIALS
What readers are saying
“For Starters is brilliant.”
Will Hudson
It's Nice That / The HudsonBec Group
“It really is a must-read for anyone starting something.”
Meg Hovious
here*
“For Starters is a game-changer for creators like me. If you’re not subscribed yet, what are you even doing? Get in the club, it’s free and actually worth your time!”
Moyin Odeniran
Mr Desserts
“Danny is the best small business storyteller on the planet.”
Justin Kalifowitz
Downtown Music Holdings
“An insta-subscribe for me.”
Dan Frommer
The New Consumer
“This is my favorite newsletter.”
Naomi Accardi
NONSENSE PROJECTS
“This is always packed with so much great stuff I usually have to read it 3x to make sure I've soaked everything in.”
Reilly Brennan
Trucks VC
“Danny is the KING of small business content.”
Bonnie Chung
Entrepreneur & Author
“A genuine highlight of my Friday morning. A brilliant read.”
Seb White
Founder & Editor
“Gotta say how much I've enjoyed For Starters. Getting a roundup of all the great folks out there just making shit happen has been the energy kick I needed. Thank you!”
Caitlin Mayance
nouvôt
“Genuinely have to give your newsletter some credit for arriving at just the right time to give me some motivation to stop saying ‘someday’ and just do it!”
Cole Kennedy
Saunter
“For Starters is SO wonderful. One of my favorite newsletters by a long shot. Please let me pay for it.”
Luke Beard
Photographer & Entrepreneur
“I spent the last 6 years investing in and working in heavily funded tech startups, but what you’re doing is bringing so much recognition to equally ambitious entrepreneurs that we often overlook. As I’m trying to launch my own small business after working in tech, For Starters is so inspiring!”
Alex Tran
Harvey’s Breakfast Club
“It’s a wonderful day when a new For Starters drops.”
Thibault Lemaître
ITONICS
“I look forward to this newsletter every week. My creative and entrepreneurial spirit is energized every time I scroll through one of these.”
Jess Scalise
Creative Director
“My new favourite way to kickstart Friday mornings.”
Katrina Papet
DiscoG Coding Academy
“While helpful for small biz owners, For Starters is great for the small biz curious. Even if you’re not looking to start a business, it’s worthwhile simply for the fact that you’ll find some cool shit in it!”
Eli London
The Breads
“For Starters is one of my new favorite newsletters. If you’ve ever dreamt of starting a small business, reading these stories will give you a ton of inspiration and motivation.”
Sam Lauron
Rough Draft
“It's become part of my Friday morning ritual to sit with my cup of coffee and read the latest edition.”
Aaina Sharma
Feels Like July
“The tone is pitch-perfect and the entire newsletter is well-researched and gives a lot to offer to those who may need just a little bit of motivation to build a career on their terms.”
Brett F. Braley-Palko
Novelist & Marketing Director
“If you’re thinking about starting something small but meaningful, I strongly recommend you subscribe.”
Shunsuke Miyatake
17 Triggers
“My favorite weekly read.”
Lena Tavitian
Project Yeraz
“The newsletter slaps! So much value in each edition.”
Benoît Grogan-Avignon
Photographer & Entrepreneur
“I'm loving For Starters. Such a fun and inspiring addition to my inbox.”
Lindsey Canant
Brand Strategist
“Your go-to Friday read about starting & running a small business.”
Auste Skrupskyte Cullbrand
Studio Playground
“For Starters is like an infusion of creativity, inspiration & positive energy for anyone who runs their own business or is inspired by others doing exciting things.”
Mark Warman
Barnfield Customs
“You've put together such a great mix of realistic reference points and creative inspiration for someone starting something. I'm a big fan.”
Dan Duncan
Bread Friends
“Loving the newsletter. Keep up the good work!”
Justin Wieners
Monstera's Books
“I love the pace, the banter and all the resources! May be my most valuable (and fun) newsletter yet.”
Shaon Ahsan
Fractional Consultant