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Business inspiration, ideas, tips & tools, every Friday.
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You've put together such a great mix of realistic reference points and creative inspiration for someone starting something. I'm a big fan.

Dan Duncan
Bread Friends
For Starters is like an infusion of creativity, inspiration & positive energy for anyone who runs their own business or is inspired by others doing exciting things. It's now firmly part of my Friday routine. Fridays are for For Starters.

Mark Warman
Barnfield Customs
For Starters is SO wonderful. One of my favorite newsletters by a long shot. Please let me pay for it.

Luke Beard
Photographer & Entrepreneur
The tone is pitch-perfect and the entire newsletter is well-researched and gives a lot to offer to those who may need just a little bit of motivation to build a career on their terms.

Brett F. Braley-Palko
Novelist & Marketing Director
For Starters is brilliant.

Will Hudson
It's Nice That / The HudsonBec Group
For Starters is one of my new favorite newsletters. If you’ve ever dreamt of starting a small business, reading these stories will give you a ton of inspiration and motivation.

Sam Lauron
Rough Draft
This is my favorite newsletter.

Naomi Accardi
NONSENSE PROJECTS
While helpful for small biz owners, For Starters is great for the small biz curious. Even if you’re not looking to start a business, it’s worthwhile simply for the fact that you’ll find some cool shit in it!

Eli London
The Breads
For Starters is my favorite weekly read.

Lena Tavitian
Project Yeraz
I look forward to this newsletter every week. My creative and entrepreneurial spirit is energized every time I scroll through one of these.

Jesse Scalise
Creative Director
My new favourite way to kickstart Friday mornings.

Katrina Papet
DiscoG Coding Academy
I spent the last 6 years investing in and working in heavily funded tech startups, but what you’re doing is bringing so much recognition to equally ambitious entrepreneurs that we often overlook. As I’m trying to launch my own small business after working in tech, For Starters is so inspiring!

Alex Tran
Harvey’s Breakfast Club
For Starters is in my ‘Top One’ of inspirational and feel-good newsletters. It's your weekly reminder that the world can be different and better. A genuine highlight of my Friday morning and a brilliant read.

Seb White
Founder & Editor
It’s a wonderful day when a new For Starters drops.

Thibault Lemaître
ITONICS
An insta-subscribe for me.

Dan Frommer
The New Consumer
Genuinely have to give your newsletter some credit for arriving at just the right time to give me some motivation to stop saying ‘someday’ and just do it!

Cole Kennedy
Saunter
It's become part of my Friday morning ritual to sit with my cup of coffee and read the latest edition.

Aaina Sharma
Feels Like July
If you’re thinking about starting something small but meaningful, I strongly recommend you subscribe.

Shunsuke Miyatake
17 Triggers
The newsletter slaps! So much value in each edition.

Benoît Grogan-Avignon
Photographer & Entrepreneur
Loving the newsletter. Keep up the good work!

Justin Wieners
Monstera's Books
Gotta say how much I've enjoyed For Starters. Getting a roundup of all the great folks out there just making shit happen has been the energy kick I needed. Thank you!

Caitlin Mayance
nouvôt
I love the pace, the banter and all the resources! May be my most valuable (and fun) newsletter yet.

Shaon Ahsan
Fractional Consultant
I'm loving For Starters. Such a fun and inspiring addition to my inbox.

Lindsey Canant
Brand Strategist
One of my faves. If you’re in the process of starting something, thinking about it, or 5 years in like me, check out For Starters. Inspiring stories, great resources, and incredible writing. It really is a must read for anyone starting something. I brag about this newsletter to so many people and it’s not even mine!

Meg Hovious
here*
For Starters is one of those newsletters that makes entrepreneurship feel a little lighter, more human, and genuinely exciting – full of thoughtful insights, creative businesses and motivating stories.

Auste Skrupskyte Cullbrand
Studio Playground
Danny is the best small business storyteller on the planet.

Justin Kalifowitz
Downtown Music Holdings
This is always packed with so much great stuff I usually have to read it 3x to make sure I've soaked everything in.

Reilly Brennan
Trucks VC
For Starters is a game-changer for businesses like mine. If you’re not subscribed yet, what are you even doing? Get in the club, it’s free and actually worth your time!

Moyin Odeniran
Mr Desserts
Danny is the KING of small business content.

Bonnie Chung
Entrepreneur & Author
For Starters is probably the newsletter I look forward to most. I always read top to bottom and click on more links than any other newsletter I get, and that’s a lot.

Shane Cleveland
I actually subscribed from two different email addresses to make sure I don’t lose it in the daily email avalanche.

Michael MacLeod
The London Minute
You've created one of my favourite newsletters. There’s a piece of gold in each one.

Andrew Eberlin
Brighter Side
My new favorite thing to read every week!!!

Ariel Altman
Figa Foods
If you're looking for a 'must-read' newsletter, For Starters is one that I never delete, no matter how busy I am.

Michael Szego
I am obsessed with your emails.

Elinor Noble
Two Thirty Two
An increasingly indispensable Friday delivery.

Ben Dietz
[SIC]
I've been an avid reader of For Starters since you launched. I love when it drops in my inbox. The stories are always so inspiring. Love reading about the weird and wonderful niche things real people are doing in the world, a much needed antidote to the state of... well, everything.

Marina Vear
MBV Communications
For Starters For Ever.

Francis Zierer
Creative Spotlight
Nobody is doing it like For Starters. One of the best and most inspiring letters in the game!

Abena Anim-Somuah
Daly
If you don't subscribe to For Starters, you should – it's small business stories and news you can use!

Lex Roman
Revenue Rulebreaker
Thank you for the incredible content. For Starters is truly a highlight of the week.

Andy Kaul
Buddy Buddy
I’ve been a regular reader of For Starters for a while now, and I just wanted to say how much I enjoy it – it’s consistently one of the few newsletters I actually look forward to opening each Friday. Thanks again for putting together such a thoughtful and consistently engaging newsletter.

Rosanna Irwin
Samsu
Just had to tell you how much I'm enjoying For Starters. What an absolutely jam-packed resource. You can tell just how much time and effort you put into it, and that's no small feat.

Lola Hoad
Good Call Studio
One of my absolute fave newsletters. Long live For Starters!

Isabel Sachs
I Like Networking
If I'm being real, his newsletter is one of the few I actually read end to end these days. Highly recommend it for founders and folks disrupting in the biz space.

Callia Hargrove
Backstory
Thoughtful, well-written and a nice break from generic business advice. If you are starting or thinking about running your dream small business, this is stuffed with goodness.

Lucy Werner
Hype Yourself
I’ve lost count of how many people I’ve spoken to about For Starters! It’s absolutely brilliant and become a Friday morning ritual to relish over my coffee. Thank you for starting this. You’ve brought a lot of joy and inspiration to many people around the world.

Lidiya Beida
Textile industry strategist
I love this newsletter. It’s a ray of sunshine in my inbox every week.

Adam Robert Green
Daniel Giacopelli has been the voice for small and indie businesses choosing a different path.

Arpit Kaushik
Dilli House
One of my favorite newsletters that I read, start to finish.

Sumeet Shah
VHS Ventures
Thoughtful and helpful, tightly curated yet expansive, a resource and a community. An excellent read, dropped into your inbox every Friday morning.

Noah Davis
Three Point Four Media
I wanted to simply say that I really enjoy your newsletter – it’s a great way of showing how others build businesses in creative ways that work for them. It's one of the few that I actually read, so keep them coming!

Lindsay Faller
Cloudfields
I've been deeply enjoying your email since I signed up a couple months ago – it’s starting to become part of my Friday ritual.

Kate Neary
Catapult
This has quickly become my favorite newsletter.

Brian Fichtner
It’s one newsletter I read from front to back every week! It’s grounded in practical advice, yet leans aspirational for all of us who need it. Thanks for doing what you do.

Pin Han Lim
PULSE/PULSE
I love reading about tenacious creatives building exciting, quirky small businesses in For Starters. In a world of gloom and doom, Daniel Giacopelli’s newsletter (ex-Monocle, ex-Courier) is the weekly beam of positivity our inbox deserves.

Michele Tropeano
Just Noticing
Startup culture makes my eyes glaze over – too many tech bros trying to out-early adopt one another – but not when it’s Daniel Giacopelli doing the talking. Instead of glorifying digital tools no one actually wants, he covers founders who start small businesses out of passion: the artisan butchers, the Scandinavian bakers, the scented candle makers. It makes me want to abandon everything and open a bookshop/wine bar – and I think that’s the point?

Elli Stühler
Writer
In a world overflowing with newsletters, when you come across a good one – especially about business! – you stop and pay attention. Daniel combines exceptional curation, insightful founder interviews, and striking design. It's my favorite Friday morning read. Always thoughtful, always valuable, best in the game.

Viya Nsumbu
POLELE
Written by Danny Giacopelli (formerly of Monocle and Courier magazines), For Starters all about small, independent businesses that are doing something brilliantly. New niches, thoughtful branding, people doing familiar things in unfamiliar ways. But doing it independently, on their own terms.

Tom Prior
Mildly Independent
I really appreciate the effort and craft you put into For Starters. It’s a delight to read every week. Excellent work.

Hugh Garry
Storythings
A big thank you for producing For Starters. It’s one of a handful of newsletters I really look forward to landing in my inbox each week.

Keir Whitaker
Marketing Strategist
For Starters comes in 3am-ish my time and I still click as soon as I see it. Daniel Giacopelli writes about small, interesting businesses built by interesting people. Like a bookstore that organizes titles by emotions, ceramics inspired by pets, and the perfect bean and cheese burrito.

Katrina Dalao
Grow to Market
This newsletter always brings joy to my soul each week.

Simon Harper
All About Email
If you’re not already subscribed to Daniel Giacopelli’s For Starters, you’re missing out. Few people have their finger more firmly on the pulse of cool shit. Plus, he always manages to slip in some good news stories (and we definitely need more of those right now).

Ryan Crown
Crown Creative
Thanks for your latest newsletter. I love the diverse, creative stories you tell – they are inspiring and reassuring.

Ali Burton
CATCH
For Starters has become one of my go-to reads; it captures the exact mix of sincerity, creativity, and transparency I wish more people brought to publishing.

Beau Patadia
Beau's Barbershop
My favourite weekly newsletter.

Rob Lough
Entrepreneur & Investor
Great read. So refreshing to read honest, inspirational stories from small businesses.

Freddie Fitz-Gibbon
Rally
One of my fav new newsletters. Highly recommend.

Raihan Anwar