Gallery

Start the business of your dreams – with one weekly email

Business inspiration, ideas, tips & tools, every Friday.

arrow-bend-down-right

Read by thousands of starters around the world. 100% free.

You've put together such a great mix of realistic reference points and creative inspiration for someone starting something. I'm a big fan.

Dan Duncan

Dan Duncan

Bread Friends

For Starters is like an infusion of creativity, inspiration & positive energy for anyone who runs their own business or is inspired by others doing exciting things. It's now firmly part of my Friday routine. Fridays are for For Starters.

Mark Warman

Mark Warman

Barnfield Customs

For Starters is SO wonderful. One of my favorite newsletters by a long shot. Please let me pay for it.

Luke Beard

Luke Beard

Photographer & Entrepreneur

The tone is pitch-perfect and the entire newsletter is well-researched and gives a lot to offer to those who may need just a little bit of motivation to build a career on their terms.

Brett F. Braley-Palko

Brett F. Braley-Palko

Novelist & Marketing Director

For Starters is brilliant.

Will Hudson

Will Hudson

It's Nice That / The HudsonBec Group

For Starters is one of my new favorite newsletters. If you’ve ever dreamt of starting a small business, reading these stories will give you a ton of inspiration and motivation.

Sam Lauron

Sam Lauron

Rough Draft

This is my favorite newsletter.

Naomi Accardi

Naomi Accardi

NONSENSE PROJECTS

While helpful for small biz owners, For Starters is great for the small biz curious. Even if you’re not looking to start a business, it’s worthwhile simply for the fact that you’ll find some cool shit in it!

Eli London

Eli London

The Breads

For Starters is my favorite weekly read.

Lena Tavitian

Lena Tavitian

Project Yeraz

I look forward to this newsletter every week. My creative and entrepreneurial spirit is energized every time I scroll through one of these.

Jesse Scalise

Jesse Scalise

Creative Director

My new favourite way to kickstart Friday mornings.

Katrina Papet

Katrina Papet

DiscoG Coding Academy

I spent the last 6 years investing in and working in heavily funded tech startups, but what you’re doing is bringing so much recognition to equally ambitious entrepreneurs that we often overlook. As I’m trying to launch my own small business after working in tech, For Starters is so inspiring!

Alex Tran

Alex Tran

Harvey’s Breakfast Club

For Starters is in my ‘Top One’ of inspirational and feel-good newsletters. It's your weekly reminder that the world can be different and better. A genuine highlight of my Friday morning and a brilliant read.

Seb White

Seb White

Founder & Editor

It’s a wonderful day when a new For Starters drops.

Thibault Lemaître

Thibault Lemaître

ITONICS

An insta-subscribe for me.

Dan Frommer

Dan Frommer

The New Consumer

Genuinely have to give your newsletter some credit for arriving at just the right time to give me some motivation to stop saying ‘someday’ and just do it!

Cole Kennedy

Cole Kennedy

Saunter

It's become part of my Friday morning ritual to sit with my cup of coffee and read the latest edition.

Aaina Sharma

Aaina Sharma

Feels Like July

If you’re thinking about starting something small but meaningful, I strongly recommend you subscribe.

Shunsuke Miyatake

Shunsuke Miyatake

17 Triggers

The newsletter slaps! So much value in each edition.

Benoît Grogan-Avignon

Benoît Grogan-Avignon

Photographer & Entrepreneur

Loving the newsletter. Keep up the good work!

Justin Wieners

Justin Wieners

Monstera's Books

Gotta say how much I've enjoyed For Starters. Getting a roundup of all the great folks out there just making shit happen has been the energy kick I needed. Thank you!

Caitlin Mayance

Caitlin Mayance

nouvôt

I love the pace, the banter and all the resources! May be my most valuable (and fun) newsletter yet.

Shaon Ahsan

Shaon Ahsan

Fractional Consultant

I'm loving For Starters. Such a fun and inspiring addition to my inbox.

Lindsey Canant

Lindsey Canant

Brand Strategist

One of my faves. If you’re in the process of starting something, thinking about it, or 5 years in like me, check out For Starters. Inspiring stories, great resources, and incredible writing. It really is a must read for anyone starting something. I brag about this newsletter to so many people and it’s not even mine!

Meg Hovious

Meg Hovious

here*

For Starters is one of those newsletters that makes entrepreneurship feel a little lighter, more human, and genuinely exciting – full of thoughtful insights, creative businesses and motivating stories.

Auste Skrupskyte Cullbrand

Auste Skrupskyte Cullbrand

Studio Playground

Danny is the best small business storyteller on the planet.

Justin Kalifowitz

Justin Kalifowitz

Downtown Music Holdings

This is always packed with so much great stuff I usually have to read it 3x to make sure I've soaked everything in.

Reilly Brennan

Reilly Brennan

Trucks VC

For Starters is a game-changer for businesses like mine. If you’re not subscribed yet, what are you even doing? Get in the club, it’s free and actually worth your time!

Moyin Odeniran

Moyin Odeniran

Mr Desserts

Danny is the KING of small business content.

Bonnie Chung

Bonnie Chung

Entrepreneur & Author

For Starters is probably the newsletter I look forward to most. I always read top to bottom and click on more links than any other newsletter I get, and that’s a lot.

Shane Cleveland

Shane Cleveland

I actually subscribed from two different email addresses to make sure I don’t lose it in the daily email avalanche.

Michael MacLeod

Michael MacLeod

The London Minute

You've created one of my favourite newsletters. There’s a piece of gold in each one.

Andrew Eberlin

Andrew Eberlin

Brighter Side

My new favorite thing to read every week!!!

Ariel Altman

Ariel Altman

Figa Foods

If you're looking for a 'must-read' newsletter, For Starters is one that I never delete, no matter how busy I am.

Michael Szego

Michael Szego

I am obsessed with your emails.

Elinor Noble

Elinor Noble

Two Thirty Two

An increasingly indispensable Friday delivery.

Ben Dietz

Ben Dietz

[SIC]

I've been an avid reader of For Starters since you launched. I love when it drops in my inbox. The stories are always so inspiring. Love reading about the weird and wonderful niche things real people are doing in the world, a much needed antidote to the state of... well, everything.

Marina Vear

Marina Vear

MBV Communications

For Starters For Ever.

Francis Zierer

Francis Zierer

Creative Spotlight

Nobody is doing it like For Starters. One of the best and most inspiring letters in the game!

Abena Anim-Somuah

Abena Anim-Somuah

Daly

If you don't subscribe to For Starters, you should – it's small business stories and news you can use!

Lex Roman

Lex Roman

Revenue Rulebreaker

Thank you for the incredible content. For Starters is truly a highlight of the week.

Andy Kaul

Andy Kaul

Buddy Buddy

I’ve been a regular reader of For Starters for a while now, and I just wanted to say how much I enjoy it – it’s consistently one of the few newsletters I actually look forward to opening each Friday. Thanks again for putting together such a thoughtful and consistently engaging newsletter.

Rosanna Irwin

Rosanna Irwin

Samsu

Just had to tell you how much I'm enjoying For Starters. What an absolutely jam-packed resource. You can tell just how much time and effort you put into it, and that's no small feat.

Lola Hoad

Lola Hoad

Good Call Studio

One of my absolute fave newsletters. Long live For Starters!

Isabel Sachs

Isabel Sachs

I Like Networking

If I'm being real, his newsletter is one of the few I actually read end to end these days. Highly recommend it for founders and folks disrupting in the biz space.

Callia Hargrove

Callia Hargrove

Backstory

Thoughtful, well-written and a nice break from generic business advice. If you are starting or thinking about running your dream small business, this is stuffed with goodness.

Lucy Werner

Lucy Werner

Hype Yourself

I’ve lost count of how many people I’ve spoken to about For Starters! It’s absolutely brilliant and become a Friday morning ritual to relish over my coffee. Thank you for starting this. You’ve brought a lot of joy and inspiration to many people around the world.

Lidiya Beida

Lidiya Beida

Textile industry strategist

I love this newsletter. It’s a ray of sunshine in my inbox every week.

Adam Robert Green

Adam Robert Green

Daniel Giacopelli has been the voice for small and indie businesses choosing a different path.

Arpit Kaushik

Arpit Kaushik

Dilli House

One of my favorite newsletters that I read, start to finish.

Sumeet Shah

Sumeet Shah

VHS Ventures

Thoughtful and helpful, tightly curated yet expansive, a resource and a community. An excellent read, dropped into your inbox every Friday morning.

Noah Davis

Noah Davis

Three Point Four Media

I wanted to simply say that I really enjoy your newsletter – it’s a great way of showing how others build businesses in creative ways that work for them. It's one of the few that I actually read, so keep them coming!

Lindsay Faller

Lindsay Faller

Cloudfields

I've been deeply enjoying your email since I signed up a couple months ago – it’s starting to become part of my Friday ritual.

Kate Neary

Kate Neary

Catapult

This has quickly become my favorite newsletter.

Brian Fichtner

Brian Fichtner

It’s one newsletter I read from front to back every week! It’s grounded in practical advice, yet leans aspirational for all of us who need it. Thanks for doing what you do.

Pin Han Lim

Pin Han Lim

PULSE/PULSE

I love reading about tenacious creatives building exciting, quirky small businesses in For Starters. In a world of gloom and doom, Daniel Giacopelli’s newsletter (ex-Monocle, ex-Courier) is the weekly beam of positivity our inbox deserves.

Michele Tropeano

Michele Tropeano

Just Noticing

Startup culture makes my eyes glaze over – too many tech bros trying to out-early adopt one another – but not when it’s Daniel Giacopelli doing the talking. Instead of glorifying digital tools no one actually wants, he covers founders who start small businesses out of passion: the artisan butchers, the Scandinavian bakers, the scented candle makers. It makes me want to abandon everything and open a bookshop/wine bar – and I think that’s the point?

Elli Stühler

Elli Stühler

Writer

In a world overflowing with newsletters, when you come across a good one – especially about business! – you stop and pay attention. Daniel combines exceptional curation, insightful founder interviews, and striking design. It's my favorite Friday morning read. Always thoughtful, always valuable, best in the game.

Viya Nsumbu

Viya Nsumbu

POLELE

Written by Danny Giacopelli (formerly of Monocle and Courier magazines), For Starters all about small, independent businesses that are doing something brilliantly. New niches, thoughtful branding, people doing familiar things in unfamiliar ways. But doing it independently, on their own terms.

Tom Prior

Tom Prior

Mildly Independent

I really appreciate the effort and craft you put into For Starters. It’s a delight to read every week. Excellent work.

Hugh Garry

Hugh Garry

Storythings

A big thank you for producing For Starters. It’s one of a handful of newsletters I really look forward to landing in my inbox each week.

Keir Whitaker

Keir Whitaker

Marketing Strategist

For Starters comes in 3am-ish my time and I still click as soon as I see it. Daniel Giacopelli writes about small, interesting businesses built by interesting people. Like a bookstore that organizes titles by emotions, ceramics inspired by pets, and the perfect bean and cheese burrito.

Katrina Dalao

Katrina Dalao

Grow to Market

This newsletter always brings joy to my soul each week.

Simon Harper

Simon Harper

All About Email

If you’re not already subscribed to Daniel Giacopelli’s For Starters, you’re missing out. Few people have their finger more firmly on the pulse of cool shit. Plus, he always manages to slip in some good news stories (and we definitely need more of those right now).

Ryan Crown

Ryan Crown

Crown Creative

Thanks for your latest newsletter. I love the diverse, creative stories you tell – they are inspiring and reassuring.

Ali Burton

Ali Burton

CATCH

For Starters has become one of my go-to reads; it captures the exact mix of sincerity, creativity, and transparency I wish more people brought to publishing.

Beau Patadia

Beau Patadia

Beau's Barbershop

My favourite weekly newsletter.

Rob Lough

Rob Lough

Entrepreneur & Investor

Great read. So refreshing to read honest, inspirational stories from small businesses.

Freddie Fitz-Gibbon

Freddie Fitz-Gibbon

Rally

One of my fav new newsletters. Highly recommend.

Raihan Anwar

Raihan Anwar