For Starters

For Starters

Get real stories & sharp ideas for starting a small business.

🔥 Join thousands getting smarter every Friday.

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TESTIMONIALS

What readers are saying

“For Starters is brilliant.”

Will Hudson

It's Nice That / The HudsonBec Group

“It really is a must-read for anyone starting something.”

Meg Hovious

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“For Starters is a game-changer for creators like me. If you’re not subscribed yet, what are you even doing? Get in the club, it’s free and actually worth your time!”

Moyin Odeniran

Mr Desserts

“Danny is the best small business storyteller on the planet.”

Justin Kalifowitz

Downtown Music Holdings

“An insta-subscribe for me.”

Dan Frommer

The New Consumer

“This is my favorite newsletter.”

Naomi Accardi

NONSENSE PROJECTS

“This is always packed with so much great stuff I usually have to read it 3x to make sure I've soaked everything in.”

Reilly Brennan

Trucks VC

“Danny is the KING of small business content.”

Bonnie Chung

Entrepreneur & Author

“A genuine highlight of my Friday morning. A brilliant read.”

Seb White

Founder & Editor

“Gotta say how much I've enjoyed For Starters. Getting a roundup of all the great folks out there just making shit happen has been the energy kick I needed. Thank you!”

Caitlin Mayance

nouvôt

“Genuinely have to give your newsletter some credit for arriving at just the right time to give me some motivation to stop saying ‘someday’ and just do it!”

Cole Kennedy

Saunter

“For Starters is SO wonderful. One of my favorite newsletters by a long shot. Please let me pay for it.”

Luke Beard

Photographer & Entrepreneur

“I spent the last 6 years investing in and working in heavily funded tech startups, but what you’re doing is bringing so much recognition to equally ambitious entrepreneurs that we often overlook. As I’m trying to launch my own small business after working in tech, For Starters is so inspiring!”

Alex Tran

Harvey’s Breakfast Club

“It’s a wonderful day when a new For Starters drops.”

Thibault Lemaître

ITONICS

“I look forward to this newsletter every week. My creative and entrepreneurial spirit is energized every time I scroll through one of these.”

Jess Scalise

Creative Director

“My new favourite way to kickstart Friday mornings.”

Katrina Papet

DiscoG Coding Academy

“While helpful for small biz owners, For Starters is great for the small biz curious. Even if you’re not looking to start a business, it’s worthwhile simply for the fact that you’ll find some cool shit in it!”

Eli London

The Breads

“For Starters is one of my new favorite newsletters. If you’ve ever dreamt of starting a small business, reading these stories will give you a ton of inspiration and motivation.”

Sam Lauron

Rough Draft

“It's become part of my Friday morning ritual to sit with my cup of coffee and read the latest edition.”

Aaina Sharma

Feels Like July

“The tone is pitch-perfect and the entire newsletter is well-researched and gives a lot to offer to those who may need just a little bit of motivation to build a career on their terms.”

Brett F. Braley-Palko

Novelist & Marketing Director

“If you’re thinking about starting something small but meaningful, I strongly recommend you subscribe.”

Shunsuke Miyatake

17 Triggers

“My favorite weekly read.”

Lena Tavitian

Project Yeraz

“The newsletter slaps! So much value in each edition.”

Benoît Grogan-Avignon

Photographer & Entrepreneur

“I'm loving For Starters. Such a fun and inspiring addition to my inbox.”

Lindsey Canant

Brand Strategist

“Your go-to Friday read about starting & running a small business.”

Auste Skrupskyte Cullbrand

Studio Playground

“For Starters is like an infusion of creativity, inspiration & positive energy for anyone who runs their own business or is inspired by others doing exciting things.”

Mark Warman

Barnfield Customs

“You've put together such a great mix of realistic reference points and creative inspiration for someone starting something. I'm a big fan.”

Dan Duncan

Bread Friends

“Loving the newsletter. Keep up the good work!”

Justin Wieners

Monstera's Books

“I love the pace, the banter and all the resources! May be my most valuable (and fun) newsletter yet.”

Shaon Ahsan

Fractional Consultant